how noa
creates your
story
Stories are one of the most powerful tools that people have for communicating their experiences and beliefs.
A solid strategy will be the base for creating a brand identity. So that the brand story can be told through experience.
helps Noa determine what to do
and how to do it best
Market research
Targeting
Positioning
Values - mission & vision
Segmentation
Strategic thinking is the cornerstone to all good decision making, therefore understanding your audience is key. It also identifies the goals and objectives of the initiative and helps to define how succes will be measured. It helps to determine the optimal ways to achieve those goals by identifying the best opportunities for the brand.
understanding your audience
is key here
Concept
Naming & Tagline
Tone of voice
Logo & Sublogo
Brandbook
Brand guidelines
Brand architecture
Brand identity is about the brands personality, the impression people get of the company as a whole. It’s about creating or recreating an unique story. To communicate the brands mission and values. Designed to both spark imagination and to connect with the audience.
a reflection of its brand
personality
Website
Packaging
Animation explainers
Visual explainers
Design systems
UX/UI Design
Communication strategy
A meaningful brand experiences engages customers in ways that make them want to come back for more. Developing stories that connect with your consumers on an emotional level. Depending on what your brands needs and goals are, we will be using instruments that fit.