Objective
generate an outdoor brand from scratch, that is unique and unrivalled
Services
- concept,
- identity,
- visuals,
- copywriting,
- campaigns
Solution
House of Nature is been generated out of strategy and identity, to then bring it to life by brand experience. In order to make the brand an unique and unrivalled one a campaign series was created, ‘The foundation of’. A campaign that delivers the message that: In life we each have our own foundations. They shape the memories that we have about who we are. And help us to achieve our goals in life.
Logo & mascotte
To create a feeling of ‘stability’, we choose to be using a solid and bold font for the logo. A pillar is used as inspiration for the mascotte. The two elements, stable and a pillar, are both essentials for a strong foundation.
logo
The foundation
A campaign series that carries out the message that in life we each have our own foundations. They shape the memories that we have about who we are. And help us to achieve our goals in life.
campaigns
online
social